REFUSE TO
STOP MOVING
From exhaustion to rebirth.
THE BODY
SENDS SIGNALS.
Footballer since age 6. 15 years at the national level.
At 40, the mind wants to keep going, but the body resists. Cycling, padel, running... every session became a debt to pay.
Waiting 3 days to stop limping? Unacceptable. It was a physical prison.
THE THERMAL SHOCK
Dubai. 9°C Water.
Pure curiosity. I dive in. 30 seconds of shock. Then, the click. Absolute mental clarity. Raw energy. I realized recovery wasn't rest, it was a weapon.
THE DEAD END
The market was broken.
Either €4,000 for pro gear. Or bags of ice in a trash can. Zero respect for the everyday athlete.
THE ALLIANCE
Football x Combat Sports
I recruit an expert: Former French National Team, Karateka & Boxer. Two athletes. One obsession. 18 months of R&D to engineer a portable, robust, zero-compromise station.
ICE COOL BATH
The democratic revolution.
Pro technology. Zero ice required. Starting at €490. Cold is no longer a luxury.
