Our Story
One mission: democratize cold plunges.
The sacred fire of football
6 years old. That’s when it starts. A ball, a pitch, and energy bursting to come out.
For 15 years at national level in Annecy Le Vieux, football becomes more than a sport: a school of life.
Box-to-box midfielder. Relentless cardio. Sharpened technique. That energy that changes games.
A French professional club comes knocking. The dream is close. But pro football is also a lottery. The story won’t happen.
Lesson learned: failure is never final. It’s just a redirection.
From the pitch to a career
Sports journalist then 15 years in Switzerland: business development, staffing agency leadership.
Responsibilities grow. The pace accelerates.
One thing never changes: sport is non-negotiable.
40 years old. Recovery becomes a challenge.
How do you keep performing when your body needs 3 days to recover?
Dubai. The beach. An icy discovery.
United Arab Emirates. Scorching heat. Daily sport. Body at its limit, recovery falling behind.
One morning at the beach: cool water. Local swimmers talk about a “cold plunge” after sessions.
That’s crazy!"
The shock is brutal. Breathless. But once out…
Incredible mental clarity. Energy rising. A body that feels… alive.
Experiment: Balcony, bin, ice
The idea sticks: What if we reproduced this at home?
First solution: A bin. 20 kg of ice. On the balcony.
After the first session:
It becomes a ritual. 2–3 plunges per week. Always daunting before. Always satisfying after.
Sharing: Family, friends, and the obvious
Friends see the results. They want to try. Family too.
The bin-and-ice setup becomes a weekly ritual.
"I sleep better since I started."
"My knee pain disappeared."
"I feel invincible after a session."
It’s not a trend. It’s a real need.
What if we turned it into a business?
The facts:
❌ Imported ice baths: €2,000–€4,000
❌ Ice: €50–€100/week
❌ No portable, affordable solution
Why is cold plunging reserved for pros and the wealthy?
2024: Ice Cool Bath is created.
The goal: Make cold plunges accessible to everyone.
Modern design. No-ice technology. Fair pricing.
The duo: Two former athletes, one vision
You don’t do this alone.
A family member joins. Former high-level athlete: boxer & karateka, French youth teams.
⚽ Endurance & strategy
Football. Vision. Teamwork.
🥊 Explosiveness & discipline
Combat. Iron mindset. Rigor.
Shared conviction:
Recovery separates good from great.
Doubts
"Will people really buy this?"
"Aren’t we too late?"
"What if no one buys?"
Entrepreneurship is constant uncertainty.
Sleepless nights. Prototypes. Suppliers. Tests. Every detail matters.
But the intuition remains strong:
If we needed it, others do too.
Ice Cool Bath:
The solution we wish we had
Our mission: a cold plunge in every home.
Let cold therapy be a standard of recovery, not a luxury.
The dream
See Ice Cool Bath used by the world’s top athletes.
In Ligue 1, the NBA, the Olympics.
In gyms and CrossFit boxes worldwide.
In 5-star wellness centers.
My personal ritual
At least 2 plunges per week.
Mental clarity. Fast recovery. Daily discipline.
A moment out of time.
My advice if you hesitate
Before you plunge, your body says “no”. Your brain finds 1,000 excuses.
But once inside? You realize you’re stronger than you thought.
And once you’re out? You only think about one thing:
"When do I go again?"
Ready to take the plunge?
At 6, I chased a ball.
At 40, I still do.
Ice Cool Bath is what keeps me going.
